51. | Linking is Queen by Shawn Campbell If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Today's search engines look very carefully and critically at who ... | |||
52. | When to NOT hire a SEO and why by Zoran Makrevski When you get an e-mail from SEO Company with content similar to this: "We submit your site on X00.000 search engines and directories…" Stay far away from companies which offer you to submit your site on thousands of directories and search engines. Why? What they do is: they use submission software and advanced scripts and they submit your ... | |||
53. | Keywords – key for all doors by Zoran Makrevski Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process. Try ... | |||
54. | CSS - Maximum benefits` by Zoran Makrevski You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. CSS - Cascading Style Sheet By Zoran Makrevski - seo@goto.gr Search Engine Optimization What is CSS? CSS is a simple file which controls the visual appearance of a Web page without compromising its structure. Using CSS ... | |||
55. | Five and a Half Ways to Amp Up Your Search... by Dave Carlson Five and a Half Ways to Amp Up Your Search Engine Optimization Dave Carlson, Green Chair Marketing Group Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the ... | |||
56. | Link Popularity - What's it all about? by Paul Barrs There are many different strategies that you can implement to improve the over all performance of your Website. These include: Automated functions such as: E-Newsletters. Frequent Questions Database. E-Commerce. Instant Information Packages. Download managers. Search Engine optimisation. Search engine submission. (Yes they are two very different things) Directory submissions. Website sales copy. Graphics optimisation. Information Specific Doorway Pages. Link / Directory Structure. ... | |||
57. | The Tools of the Trade by Sumantra Roy Before you start optimizing your site for the search engines, you would need to arm yourself with some tools to help you. What follows is a brief review of 4 software programs that we find invaluable when we are optimizing our clients' sites. Wordtracker: The first and most important step in any search engine positioning ... | |||
58. | Double listings at Google by David Leonhardt Have you ever searched for something on Google and noticed that a website has a double listing - a main listing and a second listing indented - and wondered "Why?" And then wondered, "How?" Google lists up to two pages from a domain for any given search. Most likely, you already have two pages ... | |||
59. | Google WebSearch™ & Google Adsense, Yahoo! by Alec Duncan Li'l Engine SEO Forums The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal. Google now offers WebSearch™ allowing AdSense members to take the earning potential of their sites ... | |||
60. | Does Location Of Your Keyword Affect Ranking? by Jon Ricerca One of our members asked for a study of keyword location on a page. Is it more effective to have your keyword mentioned in the top third, middle third or bottom third of a page? Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last month by myself and three ... | |||
61. | Search Engine Results and the PDF User Trap by Craig Geis © 2004 Many major search engines now have the capability to index PDF files created by Adobe Acrobat and return them in search results. If you are a Web site owner with PDF files on your site, this is good news. What you may not know is that this capability presents potential usability problems, especially for searchers. What is the big deal? Let's ... | |||
62. | Does Keyword Count In The Title Affect Ranking? by Jon Ricerca Almost all SEO's agree that having your keywords in the "title" tag is important for ranking. Is it? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. We also decide to find out if repeating your keyword more than once was a factor in ranking. The methodology: ... | |||
63. | Search Engine Optimization by Scott F. Geld Search engines match the words or phrases used in a search request with those used in Website text. You want to make sure that your Website is optimized to come up high on the returned search list when potential customers are looking for products or services that your company offers. That means that copy on your ... | |||
64. | Does URL Length Affect Ranking? by Jon Ricerca I was recently perusing results on the leading search engines, I seemed to notice that long URLs weren't very popular on the first couple pages for several keywords. That intrigued me, so I performed a true statistical analysis to see if my observation was merely a coincidence or a true correlation. The methodology: I gathered the results ... | |||
65. | Get Better Search Engine Rankings with RSS by Satyajeet Hattangadi RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks. It has actually been ... | |||
66. | What Size Body Section Ranks Highest? by Jon Ricerca This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K) to rank well with the leading search engine, this article conclusively answers that question… with a completely ... | |||
67. | The Best Traffic Generation Tool Is Free by Diane Hughes Although search engines have been around since the beginning of the Web, many businesses (large and small) are just now waking up to the gigantic benefit search engines provide. What other medium gives you - at absolutely no cost whatsoever - a way to drive unlimited traffic to your site? None. That’s why, once people understand search engine optimization (SEO), they ... | |||
68. | Does The Number Of Links On A Page Affect Ranking? by Jon Ricerca Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more ... | |||
69. | Understanding what Reciprocal Linking means by Dirk Wagner If you have been marketing on the internet for any length of time you have surely heard that reciprocal linking is a great way to boost your google page rank as well as your search engine ranking. But what does reciprocal linking actually mean? Reciprocal linking is a joint venture of sorts between you and another website owner to exchange links ... | |||
70. | Exchange Links but Carefully by Mufad P There are several factors that determine the benefit that you get when you exchange links with any website. Sometimes you may be giving away some of your hard earned PR (Page Rank) without getting it back in return. While it is debatable if the primary purpose of exchanges is the traffic or the PR gain, a combination of both these motivations ... | |||
71. | Writing SEO Copy – 8 Steps to Success by Glenn Murray* We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. ... | |||
72. | Get Google's attention with articles by Rick Hendershot You probably know that trying to get good Google ranking for your site is an on-going battle. You can redesign the site, "optimize" it with all the right keywords...and still...nothing. Well, we've found a CHEAPER way that often gets you almost immediate recognition. "Articles" about your product or service. Even if you have to hire somebody to write ... | |||
73. | Reciprocal Linking: A Disturbing Trend by Vishal P. Rao In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement. This has led to a developed new science in the last few years, SEM (Search Engine Marketing). This new science, SEM, has been a boon to both Web Masters and the merchants ... | |||
74. | Proper Use Of Meta Tags For A High Google Ranking by Rick Rouse Google is currently the web's most popular search engine. Getting a high Google ranking is a must if you want your website to succeed! In addition to being the most used search engine in its own right, Google also provides the search results for other mega-sites, including America Online. By following a few simple guidelines, you ... | |||
75. | 5 Ways To Get Other Websites To Link To Yours by Rick Rouse In-bound links from other web sites to yours provide two avenues to success for your site. First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web pages in their databases. Lots of high-quality in-bound links can help boost a page into ... | |||
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