51. | Write Press Releases That Dazzle by Nancy Jackson When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters’ inboxes every day, few of them are dazzling, or even interesting. As a former editor, I ... | |||
52. | Write and Speak for the Ear by Robert F. Abbott You and I may not aspire to write great books or make great speeches. But almost all of us want something to happen when we write or speak. And, the more we direct our words to the ears of readers and listeners, the greater our chances of getting the results we want. By writing or speaking for the ear, ... | |||
53. | Writing Helpful Help – A Minimalism Checklist by Glenn Murray* User documentation is all too often written by programmers for programmers. It tends to focus on the product's features, rather than the user's tasks. Generally, programmers aren't in the ideal position to be writing user documentation. They're too close to the bits and bytes, and they're too far from the user. To them, what the ... | |||
54. | 10 Tips for Tech-Writers by Glenn Murray * Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career. 1) Follow a sensible career path… STEP 1: Start in a team STEP 2: Stay only just long enough STEP 3: Manage yourself STEP 4: ... | |||
55. | Tech-writers – a necessary evil by Glenn Murray * Tech-writers – a necessary evil New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don't want to. This is actually part of the reason that you're evil, too. ... | |||
56. | Writing Effective Sales Copy by Vishal P. Rao Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople ... | |||
57. | THIRTY-MINUTE MARKETS by Pamela White Between jobs, family and life in general, it can be difficult to both find new markets for our writing, and the time to write. As a mother of three, who works two part-time jobs, writes weekly columns and publishes her own writing newsletter, I feel your pain. I have also worked out my own "Thirty-Minute Markets" ... | |||
58. | How to Multiply Your Freelance Writing Work by Brian Konradt You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get ... | |||
59. | Writing for Local Veterinary Hospitals by Brian Konradt Freelance writer STANLEY BURKHARDT has a passion for animals. He loves animals so much, he crafted himself a new career. For the last eight years, Stanley has made a career out of writing for local veterinary hospitals -- and getting paid for it. Burkhardt admits, "I am probably the first writer you have met who has ... | |||
60. | 10 TIPS FOR WRITING GOOD SALES COPY by Tim North TITLE: 10 Tips for Writing Good Sales Copy AUTHOR: Tim North LENGTH: 730 words plus resource box E-MAIL: info@betterwritingskills.com RESTRICTIONS: Not to be sold. Please inform me of any usage. 10 TIPS FOR WRITING GOOD SALES COPY Tim North, http://www.BetterWritingSkills.com Writing an ad? The tips below -- and the important warning that follows -- will help you to ... | |||
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